Nothing To See Here, Move Along Now...
Our latest work for Fentimans. I think we'll just pull up here for a moment, just to check the map...
Ambient Cat Food
If there was a category in the Chip Shop Awards for best 70's parody of an ad featuring seven tins of cat food, Brian Eno and a voucher then this glorious creation would surely win hands down.
Scarily authentic and wonderfully crafted [so much so that quite a few people thinks it's for real], I actually think it should make Purina re-evaluate their current comms activity as this avant-garde celebrity endorsement strategy is a winner. Spotted first on Boing Boing.
Scarily authentic and wonderfully crafted [so much so that quite a few people thinks it's for real], I actually think it should make Purina re-evaluate their current comms activity as this avant-garde celebrity endorsement strategy is a winner. Spotted first on Boing Boing.
Invasive Species
I love the composition and feel of this series from photographer Dillon Marsh. They look like period postcards, but are in fact shots of phone masts disguised as trees. See the full series here.
This Campaign Is A Real Stinker [Quite Literally]
Although this piece of Direct Marketing was probably instigated by McCanns Madrid purely to generate PR and win awards, I've got to applaud whoever it was who came up with and made happen the inspired idea of sending back "Lost Property"packages of dog shit to owners who haven't scooped up their pooch's poop.
The Spanish town of Brunete has been cracking down on foul play by employing volunteers to patrol the streets to find culprits who leave their dog's business behind. Disguising their real agenda, they would then approach the owners to make a fuss of the dog to ascertain its name. This would allow them to access Town Hall records to find out the owner's address to return the lovely package.
Apparently 147 packages were sent out during the course of one week earlier this year. According to reports there's been a 70% decrease in the amount of dog shit on Brunete's streets [I wonder how this was actually quantified?].
It would be interesting to find out what the real campaign ROE [return on excrement] was.
It would also be interesting to find out how much [if anything] McCanns were paid for this. I might be wrong but I can't see the council of a town of 10,000 residents having particularly deep pockets to satisfy the bean-counters of the Interpublic behemoth.
However at the very least it'll provide them with another shit case history.
Round, Round, Round We Go
In many respects - a lot of Advertising nowadays is like monkey greyhound racing.
Very entertaining, worthy of a 'like' and/or a 'share' - but ultimately, doing sod all for any of the parties involved.
Very entertaining, worthy of a 'like' and/or a 'share' - but ultimately, doing sod all for any of the parties involved.
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